It’s hard to measure when certain objects or places claim to be “the world’s most popular,” but in the case of the Toyota Hilux truck, the numbers back up the assertion. With 13 million units sold around the world since its introduction in 1967, the Toyota Hilux truly is the world’s most popular truck.
And, the popularity of the Toyota Hilux is not slowing down. With more than a half million trucks sold a year, the Toyota Hilux continues to dominate the global truck market. People in more than 170 countries have bought the Toyota Hilux, and whether it is called the Toyota Hilux, simply the Toyota Truck, or any other name, the Toyota Hilux model should continue to reign for years to come as the world’s favourite truck.
One of the ironies of the Toyota Hilux brand is that it is anything but luxurious; it received its name because it was seen as an upgrade on its cousin, the Stout. The Toyota Hilux originally filled a niche between the larger Stout and the smaller Briska. Now, the Toyota Hilux has far outgrown any niche that it used to occupy. That’s a reflection of the ongoing global love for the Toyota Hilux.
